Another year has come and (almost) gone and businesses are starting to look ahead to figure out what marketing strategies will be effective in 2018. But even as the trends continue to change, video marketing still remains a favorite.
There are a number of reasons why video marketing is so effective for businesses. It can capture the essence of your company in a way that is tough to accomplish through blog posts or Facebook updates. And it helps your company express who you are and what you stand for.
Hopefully, your company is already incorporating video marketing into your content marketing efforts. But if not, it’s not too late to jump on board. Here are the top video marketing trends to watch out for in 2018:
1. Live streaming
Live streaming first became popular in 2015 thanks to Periscope. And 2017 was the year businesses began to truly embrace live streaming as part of their video marketing strategy.
Live streaming has been an exciting shift because it makes video marketing so much more accessible. It allows even beginners to start creating video content for their audiences. And it’s a great way for businesses to express a more human side of their brand and connect with customers in a new way.
In 2018, live streaming will likely get even more interactive. Businesses can use live streaming to capture event parties, behind-the-scenes footage, and even community outreach events.
2. 360 videos
360 video content allows the viewer to control their viewing experience. At first glance, this can seem to be quite similar to virtual reality videos. And while both are viewed using headset technology, they are different experiences.
During a 360 video experience, viewers can move either left or right in an enclosed space. For example, in a 360 video, you may be the passenger in a car. You can look around, enjoy the scenery, and take in the experience but you don’t get to decide where the car goes.
The engagement rates on 360 videos tend to be much higher; they tend to get more likes, comments, and shares than other types of video. And they provide limitless marketing opportunities for businesses.
3. Virtual reality
Virtual reality creates an immersive, computer-simulated environment that gives the user the sense of being somewhere other than where they actually are. It has really just begun to take off in the past couple years so it’s hard to know the exact direction this trend will take.
But digital marketing thought leader Neil Patel weighed in with some interesting insights into how businesses will use virtual reality. For example, e-commerce companies will likely use virtual reality to let customers experience their products before purchasing them. Ikea is already doing this with their “Place” app.
There are numerous possibilities for how brands can use virtual reality in the future. For instance, check out how Oreo used virtual reality in this video promoting their new cookies. This video received over three million views on YouTube.
More than 87 percent of marketers are using video.
Is your business one of them? If not, it can be.